The portrait rights and name rights of athletes who made to the final rounds other than previously contracted athletes among athletes of 2014 Sochi Winter Olympics were contracted quickly in real time. It delivered to viewers of happiness of victory and impression of the scene by on-airing real time after specialized voice actor recording to the video provided by IOC right after end of Olympic game. As the real time advertisement, the launching volume with Park Tae Hwan was filmed with 4 Olympic medalists for ten days in oversea.
In order to find mixed-blood baby model in between 10 months old and 24 months old who matches the concept of advertisement, baby model ‘Alex’ was casted who perfectly matches brand image with cooperation requests to foreigner on-off line communities, baby studios, consulates, and searching bay model material all over the nation for 1 month. The best condition maintenance was prepared by checking toys and snacks Alex like, nap time and bedtime with consideration of acting or gesture direction is difficult according to advertising conti and the need of delicate site progress for baby model. Acquiring satisfactory advertisement was succeeded after placing emphasis on making film site comfortable to Alex. Alex bynames of ‘nitpikcing baby’, ‘nitpicker’ of Hanwha Life due to casting, and became the best baby CF star.
Ready consulted effective condition (number of different versions) and model fee by casting Yuna, Seohyun, Siwon, Gyuhyun, Minho, and Sully who are representatives of each group from SM Entertainment, Girls Generation, Super Junior, Shinee, and F(x). It was not easy to juggle schedule of 6 artists from 4 teams on the same day since each one of them were very active. Ready finished amicable discussion for advertisement filming schedule through many meeting and discussions with managements of each team, advertising concept and number of versions that client wanted were filmed, and renewal of contract was induced.
It was difficult shooting with gathering 1500 people in Incheon Munhak Ball Park to film cheer which is the charm of baseball park and repeating surfing cheer with moving 12 meter high mega Cass balloon only by manpower. In preparation for easily exhausting hot weather, separately casted yell leader and cheerleader from professional sports team to add the amusement, and performed the actual hot cheering of ball park by inducing actors to enjoy through events in between filming.
This is the performance project held simultaneously in Seoul, Busan, and Kwangju with the combination of Cha Seung Won, Lee Dong Wook, Seo In Gook, Lim Seul Yong, musical actors, performance groups, and B-boys under direction of director Jang Jin. Ready played a role in making the project successful with only Ready’s know-how of multi casting including model planning, SNS promotion, and management from casting movie directors, actors, b-boys to performance presentation. In addition, casted many celebrities (total of 12 including singer Kim Yuna, model Song KyungA, designer Ginny Kim, Choi Beom Suk, Ha Sang Baek, chef Sam Kim, webtoon writer Noblesse, Horang, Kwak Baek Soo) as ambassadors, and made active on-offline promotion by print promotion writing on homepage and make participate the event for personal SNS and Galaxy Note Day unlike other advertisements.
The casting was proceed with 8 employees visiting schools for deaf and associations of disabilities in 10 cities countrywide to find the model that accord with the concept prior to advertisement filming. It was difficult to make fourteen years old deaf student who just reached puberty understand from casting to appearance to the advertisement. We finally found the main character of advertisement ‘Bang Dae Han’, and parents, school, and deaf association approved after several attempts with many times of visit and persuasion. Deaf student Bang Dae Han went to Busan and filmed for 5 days due to 5 minute long advertisement unlike other advertisement, and won ‘2013 Advertisement Grand Prize’ with making touching advertisement that emphasized humanism.
Ready presents celebrity casting and organizing for
collaboration between artists in various fields and companies.
Collaborations of OB Beer and Sticky Monster Rap, Steve J&Yoni P
Filmed the process of art collaboration on Cafri bottles and used for billboard and promotion advertising.
Collaboration of Samsung Electronics and designer Choi Beom Suk
Celebrity designer Choi Beom Suk, agented by Ready, and Samsung Electronics made 2012 Olympic special editions (devise cases & pouches) to commemorate 2012 London Olympics, and used for promotion.
Galaxy S3 from Samsung Electronics was the
largest scale of total 46 casts with 9 teams of idol groups and 11 teams of KBS
The key of Bacchus advertising model
casting was casting silver model who can success in his role from friendly
impression to acting. Therefore, found ‘Kwak Yong Geun’ only with hunting after
visiting community service centers and elder’s colleges which provide leisure
activities to elders starting hunting from senior centers in all metropolitan
areas. Kwak Yong Geun became hot issue after Bacchus advertisement, he was
casted for SK Broadband, Shinhan Card, M/V
In order to cast actor Ha Jung Woo and movie director, we adjusted and casted sound source, contents by directly contacting movie production company, casting singer Lee Seung Cheol for production of movie OST and webtoon BGM, and casting webtoon writer Noblesse for webtoon production.The project exclusive team was created for close communication and quick management to finish the tight schedule for three months of movie filming schedule, production presentation, and preview of 3 movies acted by Ha Jung Woo and directed by 3 movie directors (Lee Jae Yong, Kang Hyung Cheol, Jang Hoon) besides advertisement filming.
Ha Yeon Soo(Skinfood), Kim Ji Won(Oran C), Seo Ye Ji(Galaxy S4), Son Su Hyun(Cannon), Song Yu Jung(Estee Lauder) were discovered by Ready before exposure to other media. Casting directors of Ready continuously doing meetings with schools with department of theater and film and acting academies and hunting (fashion week, university festivals) as well as profile selection and real face test of management companies to find new face models ahead of anyone, and making the effort to make model in the best quality with installing specialized photo studio only for Ready. New face models discovered by Ready are receiving love calls from advertisement business, broadcasting, and movie with this effort, and overall consistently grow in entertainment world.
This advertising casted main characters of popular TV dramas MBC <Gold, come out Dduk Ddak>(Hahn Jin Hee, Lee Hye Suk, Geum Bora), SBS<I hear your voice>(Lee Bo Young, Lee Jong Suk, Yoon Sang Hyun), and intactly used characters of drama. It was case of clinching contract and filming right after copyright discussion with outsourcing drama production company in short period, and the real drama characters and filming sites were expressed. Actor Hahn Jin Hee became a hot issue by acting comical image which was not seen in dramas or other broadcastings through buzzword “Really~?