The real boxer model was needed to be casted in order to make that has reality like ‘Angry Bull’ of Martin Scorsese in 1980. For this, Ready searched by full mobilizing over 100 agencies of Asian agency networks in China, Hong Kong, Japan, Taiwan, Thailand, etc. Finally, we were able to cast Asian model ‘Kevin’ who was a real boxer, and received many inquiries of asking whether it is the real professional boxer movie trailer and who the model is.
If there is Walt Disney in the US, there is Tezuka Osamu in Japan. We concluded advertising license contract the first in Korea with Tezuka Osamu Production which is notorious for using major work of Tezuka Osamu ‘Iron arm Atom’ that is famous all over the world not just Japan. In addition, it was advertisement with the final license approval for uses of Agatha Christie and Robert Capa portrait rights through contacting and discussing with the foundation.
Once the magician ‘David Copperfield’ who presented pleasure and astonishment through magic such as ‘passing the Great Wall of China’, ‘Disappearing the Statue of Liberty’ to the world, the Ready Global team clinched the advertisement directly visiting New York and Las Vegas many times and meeting David and law firm in order to contrive schedule and smooth model contract.
Ready derived final contract of local advertisement level including condition of Korea, Hong Kong, Macao, and Japan with Hollywood representing character actor ‘Robert De Niro’. This is the celebrity advertisement case that the first offer to filming completion took less than one month.
Prugio advertisement in 2011 that appointed Andre Gagnon who is the world top composer and new age virtuoso from Canada was the case of casting international famous artist not Hollywood actor or top model, Ready Global Team directly went to Canada two times to clinch the contract with Andre Gagnon who is particular about advertisement, finally derived advertisement appearance after persistent persuasion.
How international UCC advertisements solved copyrights? It is very difficult to find original copyright holder only with the link of its video. Therefore, Ready received approval of final copyright after finding the original copyright holder of the UCC by searching the person who uploaded the video and advertising on SNS through network of the relevant homepage manager and agencies that formed partnership with Ready.
The meeting of ‘Audrey Hepburn’ who is still well known for byword of luxuriousness among many Hollywood actresses and client who wanted to have differentiation with the existing brand – Ready successfully concluded On-air with agency work of publicity rights of international famous celebrity which was unfamiliar at the time by clinching advertising contract between local advertiser and Audrey Hepburn Foundation the first in Korea in 2008. The original master tape from Paramount was needed in order to secure high definition, however, the wanted cuts were not found and Ready Global team secured the material with difficulties finally from German broadcasting company after visiting UK BBC and France Arte TV.
This advertisement received fresh and unfamiliar reviews for appearing international celebrity to local advertisement and comparably not high model fee by casting ‘Drew Barrymore’ who was very popular in Hollywood, a former child actress.This project finished well by Drew Barrymore who made the shooting atmosphere pleasant showing lucky girl image even tight schedule of shooting total of 4 TV-CFs and print shooting.
Not only foreign model with blue eyes, but as request of client that wanted mixed-blood model who can express the characteristic of product well, total of 150 model materials were prepared by contacting 15 agencies in Asia, 10 agencies in North America, and 10 agencies in Europe and decided that top model ‘Jessica Gomez’ who was raising degree of recognition in New York at the time best accord with the image of product. The review of the model was one of models that expressed the brand image best was received.